The @podi_home brand has developed and grown rapidly in recent years. Starting as a capsule collection of children’s textiles, today Podi is a full-fledged designer textile studio with author’s prints, proprietary technologies, and a full range of interior decorating services. These changes were supposed to be reflected in the identity of the studio, and we am glad that we got the honor of rebranding.
We got rid of the charming watercolor raccoon, he was too infantile for the current status of the studio. The basis of the identity is the “PODI” lettering, made of geometric primitives - circles and segments of weighted thickness. This inscription turns into a symbol of a hummingbird. According to Tatyana Kovaleva (founder and director of Podi), this bird has been accompanying her work for many years.
The graphics of the identity are minimalistic, which is due to the need not to take attention away from the product — fabrics with designer prints. A strict geometric solution is also universal and gets along with any other style.
Today, creative solutions developed by Brandstage are used by many companies around the world. We created the Bank of Quebec brand in Canada, a children's art studio in New York, a car dealer in Luxenburg, developed a concept and advertising for a water manufacturer in Dubai, a logo and style for an interface design studio in Germany, a style and concept for a casino in Singapore, Greek restaurant in Amsterdam. Today our portfolio includes more than 20 international projects, and we are ready to expand geographically.
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How do we work?
01
Total focus
When we start a project, we are completely immersed in its environment and market. We will not offer you a creative solution until we ourselves believe in it, as we believe there can be only one Sun. As you understand, there can’t be two Suns in the sky – that’s why we offer only one option, and we don’t accept changes to the concept (except for details, such as shade or font replacement).
02
360
We can take on a small task in your marketing – social media banners or outdoor creatives. But we are especially effective in developing 360 advertising campaigns and branding. We include all the necessary expertise and guarantee the recognition and quality of advertising in all channels.
03
Art & experiments
For us, each of our cases is a work of art. We apply the latest visual technologies and the latest marketing practices. We love experiments and non-trivial solutions.
